Sharing EWL experience of reputation at the European Public Affairs Action Day 2014
[Brussels, 30 January 2014] Today, the European Women’s Lobby (EWL) spoke at a workshop organised by Cambre Associated in the framework of the European Public Affairs Action Day 2014. The day brought together professionals from the European public affairs world, to discuss the coming institutional changeover, public affairs 2020 and new approaches to communication strategies.
EWL Interim Coordinator was invited to share the experience of civil society organisations in a panel discussion about reputation, together with professionals from the industry, public affairs, media, European parliament (@ICAEW @BXLSeanK @eu40 @CSREuropeOrg @GSK).
She gave examples on how civil society organisations can play a reputation watchdog role for public affairs professionals. The EWL has developed Guidelines for Corporate Social Responsibility partnerships for its work with private companies, such guidelines being a positive tool both for the EWL and the companies that are interested in supporting EWL’s values and principles.
Pierrette Pape also mentionned the importance for civil society organisations to build their own reputation, which, in the case of the EWL, has been a successful process over the last 5 years, with the EWL winning three awards over the last two years: two European Public Affairs Awards on 2012, and the European Citizens’ Prize last year.
